The Loop - Domani Studios Design Blog

Shooting the Moon

DS was approached by The Martin Agency to help celebrate the 40th anniversary of the historic Apollo 11 mission to the Moon. They challenged us to figure out a way to truly recreate the mission online. After a few months of strategic thinking, 3D modeling, coding, testing, and a handfull of all-nighters WeChooseTheMoon.org was born, and after 40 years the Apollo 11 launched again.

30 Min. iPhone App

A few weeks back a couple of industrious peeps in the NY office set out to see how far they could stretch a 30 minute window towards the production of ...

DS Embraces the Apocalypse for Terminator Salvation

Our friends at Campfire approached us to execute specific digital aspects of their campaign for the summer blockbuster movie Terminator Salvation. Two web sites and an alternate reality game (ARG) later, we felt like we had returned from the apocalypse - we are just starting to trust technology again. Damn you McG...

Bling! Our Webby Arrives.

I was a little skeptical opening this mysterious package today... glad i did. The latest member to the growing shelf of awards, a Webby for our work on Allstate Garage. ...

The Favicon Manifesto

Favicons which were first introduced during the launch of Internet Explorer 5 (1999), bridge two worlds, the new and the old. In the past decade they have not evolved, but somehow are deemed to be a


Screen Design

While the line continues to blur between film/video and interfaces (especially with AR on mobile devices and computers), it is important to pay attention to some of the more innovative ...